Editorial & Medical Review Policy

Who we are

Whispie is a small studio building science-based apps for early parenting. We publish guides on baby sleep, feeding, development, pregnancy, and maternal recovery. Our content is produced by the Whispie Editorial Team — a group of researchers, writers, and product designers, supported by external advisors when topics require it. We are not a hospital, a clinic, or a substitute for one.

How an article is made

1. Topic selection: we choose topics based on what parents actually search for and what we believe we can cover responsibly. We do not publish on topics where our expertise is too thin to add value.
2. Research: primary sources first — AAP, WHO, NHS, peer-reviewed studies, and recognized parenting/medical references. Anecdote and opinion are clearly marked when used.
3. Writing: a researcher-writer drafts the article using the sources above. We use AI tools to assist with research synthesis and translation, but every page is reviewed, edited, and shaped by a human editor before publishing.
4. Review: health-sensitive content is reviewed against a Whispie evidence checklist (verifiable sources, no overreach, no unfounded medical claims, safe-sleep and feeding guidance aligned with AAP/WHO).
5. Disclaimer: every health-adjacent article includes a clear statement that the content is informational and not a substitute for professional medical advice.
6. Updates: we periodically revisit articles to reflect new research or guideline changes; published and last-updated dates are visible on the page.

Sourcing standards

• Prefer primary, recent, recognized sources — official guidance (AAP, WHO, NHS, ACOG, IBCLC, La Leche League) and peer-reviewed studies.
• Be skeptical of secondary sources — popular parenting blogs are referenced only when they themselves cite primary research.
• Cite, don't paraphrase silently — when an article makes a claim that depends on a study or guideline, the source appears in the sources list at the foot of the article.
• Date-aware — when health guidance has materially changed in the last few years, we note the date of the guideline we are citing.

Use of AI

We are transparent about the use of AI in our workflow because it materially shapes what we publish:

• Research synthesis: we use AI tools to help organize large bodies of research and to draft summaries — never as a final source on its own.
• Translation: we use AI to translate our content into eight languages, then edit, fact-check, and culturally adapt each translation. Arabic content, for example, is reviewed for cultural and religious context for our MENA audience.
• Editing: every page is read by a human before it goes live. AI is a drafting tool, not the publisher.
• What AI does not do: AI does not select what claims appear in an article, does not invent sources, and is not used to generate medical opinion.

Medical disclaimer

Whispie's articles are general parenting information, not medical advice. They are not a substitute for consultation with a qualified healthcare provider — your pediatrician, OB/GYN, midwife, lactation consultant, or pediatric specialist. For any concern about your child's health, feeding, sleep, or development, please contact a qualified professional. In an emergency, contact your local emergency services.

Independence and disclosure

• Whispie makes its own apps. App download CTAs throughout the site link to our own products and are clearly identifiable.
• We do not currently accept paid placements, sponsored articles, or affiliate links inside editorial content.
• Any future change to this policy will be reflected on this page with a dated note.

Corrections and feedback

If you find something inaccurate, outdated, or unclear, we want to know. Email [email protected] with the article URL and the issue. We aim to review correction requests within a few working days. Substantive corrections are noted on the article with a dated update line; minor edits are silently fixed.

Where to go for more

If you want to read the underlying primary sources we rely on, they are typically linked or named at the foot of each article. Authoritative starting points include the American Academy of Pediatrics, the World Health Organization, the UK NHS, and ACOG.

Last updated: May 2026.